At Google, Ross McDonald(RM) – Head of Retail and Consumer Goods – Google Australia / New Zealand has been responsible for commissioning ground breaking studies into Australian consumers and their interactions with retailers. Having worked with organizations such as Goodman Fielder, Nestle and Guinness, Ross’ understanding of shopper behavior is second to none. TFR – [...]
My family and I dined out in a restaurant in Sydney last week. On the menu was a metre of pizza. And the very next morning the restaurant was featured in The Sydney Morning Herald. Here’s why… ‘From his radio earpiece to the palm pilot in his hand, George Gevas is the epitome of the [...]
The Internet continues to provide us with paradigm shifts that are occurring in an incredibly diverse number of industries. Online trading is one such industry. ‘The Global Financial Crisis has spurred more investors to take charge – which is why online trading is attracting 100,000 new customers every year. From a slow start in the [...]
What we thought impossible in the past is being changed with every new twist and turn that the online world takes, particularly as it undergoes an increased state of metamorphosis and extends the boundaries of possibilities that the Internet provides forward thinkers. Now as the following article reveals – not everybody will agree with some [...]
Only a few years ago we would have all asked, ‘What is a Facebook’ and ‘What is a Twitter’,because the online world changes so quickly. Behind the scenes there is a battle raging that will impact the way we sell and the way we buy in the days ahead. Here’s a small insight… ‘….Selling ads [...]
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